For centuries, the hard work of extracting oil from the of the olive argan tree has been performed by Berber women, the indigenous people of North Africa, many of whom live in Morocco’s argan region. The work is extremely labor intensive. It can take one woman up to eight hours to crack the olives for one liter of oil. This labor provides the women with an opportunity for social and economic freedom that they would not otherwise have.

Most of these women cannot read nor write, so they use illustrative symbols to mark their identity. One such example is the five-pointed star—a key element in Arabic design that is drawn on the top of each Giving Beauty package. Encircled, this star is the emblem of the Moroccan flag.